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The Most Influential Destination Representatives In 2022

The 9th Selection of New Europe’s Influencers

The results are in! The voting for the most influential people of New Europe in 2022 has come to a close. Now in its ninth edition, the two-phased selection ended with online voting. The list of influencers was viewed by a record-breaking 5937 event organisers, while 1611 cast their votes.

This year’s selection has shown a balanced ratio between male and female candidates. Thus, among 242 candidates, 48,15% were female representatives, and 51,85% were male nominees.

The selection of the Most Influential People of New Europe has earned recognition from the international meetings industry through Kongres Magazine’s partner network. Only individuals who meet strict criteria are placed on the list. Each candidate is segmented into various comparable categories. That is one of the reasons why the selection has become a credible and professional platform.


The nominees are evaluated based on clear criteria on a scale from 1 to 5:

1. CREDIBILITY: Trust and credibility are two core values in event organising. The candidate is recognised as a highly credible individual in the regional meetings industry.

2. CREATIVITY: The candidate showcased creativity and agility in their work. Particularly during the corona crisis, they executed innovative projects.

3. RESULTS: The candidate achieved financial or other multiplicative results that were well above average compared to the regional average.

4. LEGACY: The candidate left a permanent mark by working for the common good of the meetings industry. Even in COVID-19 times, they strived to find a way out of the crisis.

We would like to sincerely congratulate the winners and all of the nominees on their impressive achievements.

TOP 10 Most Influential Destination Representatives 2022

dusan-borovcanin

1. Dušan BOROVČANIN

FINAL SCORE: 4.99
Serbia Convention Bureau
https://www.linkedin.com/in/dusanborovcanin/

zlatan-muftic

2. Zlatan MUFTIĆ

FINAL SCORE: 4.87
Zagreb Convention Bureau
https://www.linkedin.com/in/zlatan-muftic-1a35917/?originalSubdomain=hr

aigars-smiltans

3. Aigars SMILTANS

FINAL SCORE: 4.83
MEET RIGA
https://www.linkedin.com/in/aigars-smiltans-ba20946/

petra-stusek

4. Petra STUŠEK

FINAL SCORE: 4.71
Ljubljana Tourism
https://www.linkedin.com/in/petra-stu%C5%A1ek-0027311b/

5. Sofiya KAYINSKA 

FINAL SCORE: 4.69
Lviv Convention Bureau
https://www.linkedin.com/in/sofiya-kayinska-ab5808a4/

vita-zilinskaite

6. Vita ZILINSKAITE

FINAL SCORE: 4.65
Vilnius Convention Bureau
https://www.linkedin.com/in/vita-zilinskaite/

kadri-karu

7. Kadri KARU

FINAL SCORE: 4.64
Estonian Convention Bureau
https://www.linkedin.com/in/kadri-karu-5039485/

eleni-sotirou

8. Eleni SOTIRIOU

FINAL SCORE: 4.61
Thessaloniki Convention Bureau
https://www.linkedin.com/in/eleni-sotiriou-9492a821a/

romana-vlasic

9. Romana VLAŠIĆ

FINAL SCORE: 4.54
Dubrovnik Convention Bureau
https://www.linkedin.com/in/romanavlasic/

efi-koudeli

10. Efi KOUDELI

FINAL SCORE: 4.50
Athens-Convention & Visitors Bureau
https://www.linkedin.com/in/ekoudeli/

meetings_star

THE MEETINGS STAR 2022 AWARD CEREMONY

The awards for the Most Influential People of New Europe’s Meetings Industry 2022 will be awarded at the gala award ceremony taking place as part of Conventa on Wednesday, 1 February 2023, at 19:00 in Gallus Hall in Cankarjev dom. We hope you will be able to join us.

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