These are the best meeting destinations in Europe, according to Meetings Star, the annual ranking and award curated by the editorial board of Kongres Magazine and Conventa. This year, the evaluation comprised a record-breaking number of destinations (125), including the most prominent European meeting hubs.
This year marks eleven years of the Meeting Experience Index (MTLG), an original matrix for evaluating destinations, published every year by Kongres Magazine. It is a reference system that enables a realistic comparison of destinations over time. The Meeting Experience Index is one of the most complex destination evaluations that is not based solely on the number of congresses or events taking place at a destination but also delves into analysis holistically. The methodology addresses all key segments of the industry and MICE products. 75 evaluation criteria are used to determine the final destination score. That is why the Meeting Experience Index has become a recognised platform for meeting planners when they select destinations.
Below is an overview of the best destinations according to each category:
XL MEETING DESTINATIONS
Destinations that can host more than 2,000 congress attendees (39 evaluated destinations)
Winner: VIENNA, Austria, with a final mark of 4.78
L MEETING DESTINATIONS
Destinations that can host up to 2,000 congress attendees (29 evaluated destinations)
Winner: TALLINN, Estonia, with a final mark of 4.52
M MEETING DESTINATIONS
Destinations that can host up to 1,200 congress attendees (27 evaluated destinations)
Winner: Dubrovnik, Croatia, with a final mark of 4.35
S MEETING DESTINATIONS
Destinations that can host up to 500 congress attendees (30 evaluated destinations)
Winner: BOHINJ, Slovenia, with a final mark of 4.06
BEST IN NEW EUROPE
The best destinations in the New Europe region
WINNER: ATHENS, Greece, with a final mark of 4,62
